Blog

  • Tips for writing good web copy
    You don’t need to be Shakespeare to write compelling web copy that grabs your dream customers’ attention. Here are some basic tips on writing effective content for your website. 1. Use subheadings Subheadings make your content easier to read because they structure your text by arranging it around topics that flow. They are also easier…
  • Arguments against the Oxford comma
    Grammar, punctuation and the Oxford comma I’ll come right out and say it. I hate the Oxford comma. It looks yucky. I feel like a three-year-old having a tantrum, but man, it hurts my eyes. Will I use an Oxford comma when I’m writing for you? Yes, if you want me to. In Australia, Canada…
  • Benefits of being discoverable online
    Why oh why did they say, “Build it and they will come”? That’s only for the movies. A better saying could be, “If a small business launches in a forest and no one is around to hear it, does it make a sound?” Not if that business is not discoverable online. A business that is…
  • Why go online?
    Your business deals with face to face customers in the real world. You’re not internet savvy. Besides, you’re doing pretty good as it is. Who needs to go online? Do you really need to bother with a website and all that rigmarole? Yes. Because that’s where your customers are. That’s where your customers find you.…
  • Why you need a copywriter for your business
    You’re a business owner, not a copywriter You’ve started your own business! You’re selling a product you made with your own hands. Or providing a service you’re truly passionate about. It takes a lot of blood, sweat and tears to run your business. But there’s a lot of joy too. This is the business you’ve…
  • PBS 40th Anniversary Book
    For over two years, I had the honour to be involved in a project to put together a book to commemorate PBS 106.7FM’s 40th anniversary since they commenced licensed broadcasting. The book launch took place in November 2019 as part of Melbourne Music Week. We applied for grants to fund the book’s production and reached…
  • What the heck is the difference between a tender and a proposal?
    “Proposals”, “tenders” and all the other related terminology are often used interchangeably by buyers and vendors alike. And yet, it’s important to understand the difference so you’re well-equipped to respond to exactly what the buyer wants, even if they can’t define it themselves. Both tenders and proposals are highly tailored to the buyer’s needs. Both…
  • With the Music is now available for purchase!
    After an amazing book launch, I’m excited to announce that With the Music is finally available to purchase in paperback (signed copy) or ebook format. You can get your copy here.
  • Excerpt from Chapter 1 of With the Music
    Track 1 – My Perfect Cousin Here I am at the police station. I sit in a chair, swinging my feet and wondering if they’ll ever be able to reach the ground. ‘Hi!’ I say when Mum arrives. She gives me a hug so tight, it makes me pant when I talk. ‘A lady with…